Larson Boat Group launches two new Web sites

Larson Boat Group (LBG) has launched two redesigned and interactive Web sites for its 2013 Striper and Triumph boat lines — and

“If we call our Triumphs ‘The World’s Toughest Boat’, we need a Web site that proves just that,” said Mike O’Connell, executive vice president and COO “This site details the construction process and the features that make Triumph boats a leap above the competition.”

In addition to high-definition videos of all 13 models and a “build-a-boat” feature with standards, options and detailed pricing, the site features seven “tough test” videos challenging the strength of Triumph boats that include the “sledgehammer test,” the “helicopter test” and the “divine intervention test.”

The Striper boat Web site “Shows off these big-water boats in a great new format,” O’Connell said. “All nine models of walkarounds, center-counsoles and our dual-console are featured through brand-new photography and exciting video.”

Updated highlights of the site include high-definition videos of each model, an illustrated construction-comparison section, a “build-a-boat” feature with detailed standards, options and pricing, a downloadable owner’s manual, and social media connections.

Larson Boat Group designs, builds and markets 53 models of boats within three brands: Larson, Triumph and Striper. The 100-year-old company sells its boats through dealers located throughout the United States, Canada and worldwide. LBG is a proponent of green manufacturing, building Triumph models with 100 percent recyclable Roplene, and many Larson and Striper models with VEC® Technology that reduces styrene emissions by up to 90 percent. Larson Boat Group is headquartered in Little Falls.