Adelle Chisholm’s passion for baby items produces new business
by Jennie Zeitler, Staff Writer
Long before she had children, Adelle Chisholm had a passion for baby things. She helped friends decorate their nurseries and spent hours researching baby products.
“It had always been a burning desire, a dream in the back of my mind — it became a hobby of mine,” Chisholm said.
A few years ago, she was offered a St. Cloud baby store business by the owner, who knew how knowledgeable Chisholm was.
“I just couldn’t see buying it and being in St. Cloud,” she said.
But in May, the St. Cloud shop closed. Chisholm was offered the store’s inventory and this time, she took it.
“At that point, I drew up a business plan and then contacted the Small Business Development Center at Central Lakes College,” Chisholm said. “I met with Julie Anderholm for about eight hours. The plan was approved right off the bat.”
Chisholm purchased the former Tae kwon do building at 47 East Broadway in Little Falls and started remodeling. The former gym was gutted. The entire shop space was painted.
She was waiting for the rug to be pulled out from under her, but apart from some bumps in the road, plans continued to fall into place for the store’s opening.
Chisholm has lived in Little Falls since kindergarten, growing up with her grandparents, Andrew and Charlene Starin. She is married to Erik and they have two small sons, Remington and Flynn.
Erik Chisholm is very supportive of his wife’s business enterprise. “He told me that my job was very stressful and he wanted me to be happy,” Chisholm said. “He said, ‘If anyone can do it, you can.’”
Baby’s on Broadway opened Sept. 7, after Chisholm and some dedicated supporters had been awake until 4 a.m. getting ready.
“A ton of people have helped me,” she said. “My family, friends, other business owners and Mothers of Preschoolers (MOPs) have been very supportive.”
The store is stocked with car seats, cribs, dressers, changing tables, strollers, high chairs, swings, clothing and shoes, toys and maternity and nursing clothes.
Chisholm has conscientiously priced her items, setting many at $1 below amazon.com prices.
In addition, being a small store, rather than a big-box retailer, has helped with some products and manufacturers.
“Graco actually has a line of products that look just like the ones offered at Wal-mart. Not only are the items for smaller stores better quality, but the prices are lower,” said Chisholm.
The back room will soon be transformed into a party room and will be available for baby showers.
Although Baby’s on Broadway carries some toys, there is no competition with The Gumdrop Tree just down the block.
“(Owner) Jody (Weaver) and I work together to provide the gamut of infants and childrens toys,” Chisholm said. “Our vendor reps know we don’t want to carry the same items.”
Chisholm enjoys providing customer service to those visiting her shop. “We take the items out of the box and look over the features with the customer,” she said. “We put strollers together for people. They are really grateful to know how to work things, and not have to read the directions.”
Building a community of moms is part of Chisholm’s vision. “We have such a hard job, the more we can bounce ideas off each other and build camaraderie the better,” she said.
Gift cards and registries are available. The shop’s website will be launched soon.
In addition to running her business, Chisholm is “passionate about being involved in the community.” She was a Kinship mentor for five years, and now looks forward to being able to donate items to local groups.
All are welcome to stop by; the coffee pot is always on.
For more information, call (320) 632-2229