What’s in a name? If the mission revolves around promoting activities and strategies that help residents of the community live better and longer, then a name can be instrumental in focusing people on that mission. That name can be especially helpful when it already possesses some familiarity in the community.
Recently the Board of Directors of the Healthy Communities Collaborative (HCC) approved changing the organization’s name to “Live Better Live Longer” (LBLL).
HCC, a community outreach program of CHI St. Gabriel’s Health, was established in 2003 when several leaders throughout Morrison County gathered around the belief that many factors — physical, emotional, social, economic, spiritual, recreational and environmental — impact the collective health of a community. How a community addresses these factors helps individuals live better, longer and more productive lives.
It doesn’t hurt that the name has been in existence in the community for several years, said Kate Bjorge, LBLL executive director.
“There is growing awareness of the work of Live Better Live Longer so I think it’s natural for us to make the change at this time when there is so much happening in our community to support healthy eating, increased physical activity and positive social connections,” Bjorge said
“There seemed to be a certain measure of confusion, a case of mistaken identity, when it came to the HCC name,” said Bjorge. “We were sometimes mistaken for the Initiative Foundation and a local business (Hilmerson Collision Center) also goes by the acronym HCC.”
Bjorge said the name change promotes a positive message about her organization.
“When I speak to various groups in the community, people readily recognize and identify with Live Better Live Longer and the work of our three pillar teams–Eat, Move and Belong,” she said.
“The Day of Caring, Kindness Campaign, Rock ‘n Run and Falls Festival on Foot all originated out of what we were calling Live Better Live Longer initiatives,” said Bjorge. “The LBLL program encourages collaboration among individuals and organizations to find meaningful ways to improve the health of Morrison County.”
She said with just two part-timer staff members, the is only one way they could ever hop to make a positive health impact as an organization.
“That’s by relying on the ideas, effort and energy — the collective ‘buy-in’ — of our volunteers. Our Board and staff believe the name change may further enhance that community engagement,” she said.
The Live Better Live Longer (LBLL) strategy team welcomes volunteers to serve on one or more of the three pillar teams and become involved with community projects.
To get connected, contact Bjorge at (320) 631-5675 or email katebjorge@catholic health.net. The LBLL office is located on the third floor, suite 309, of the Unity Specialty Center behind St. Gabriel’s Hospital.
A calendar of events and meetings can be found at www.lbll.today.