Hilmerson brothers add equipment rental division to their sports center

When the time came for General Rental Equipment in Little Falls to close its doors last year, many customers were sad to see it go. It was their place to go to whenever they needed to rent something for the day or a weekend, whether it was equipment or a certain tool.
Understanding the need for a rental center in the community, brothers Travis and Brad Hilmerson jumped at the opportunity to become that provider for the people. The two brothers then purchased the business, the rights to the name, as well as a lot of the equipment.
Since then the General Rental Center has become a division of their other business, Hilmerson Sports Center.

The Hilmerson brothers recognized the need for a rental equipment center in the area and continuously look for ways to better serve the community. Pictured are Brad Hilmerson, left, and Travis Hilmerson.
The Hilmerson brothers recognized the need for a rental equipment center in the area and continuously look for ways to better serve the community. Pictured are Brad Hilmerson, left, and Travis Hilmerson.

“It’s a good addition to our store,” said Brad.
While the brothers began renting out equipment last year, the building for the new rental center was just recently built. It measures 15,000 square feet and is 60-feet by 186-feet with plenty of room to expand. A canopy on the side of the building was also built to protect the equipment from harsher weather conditions.
Already expanding, Brad said they’ve brought in a newer and larger variety of equipment and other items that are available for customers to rent.
While the Hilmerson brothers recognize that they will never carry everything and that some items may be too unique or would only benefit a very select few, Brad said they do their best to serve their customers.
“If we get a phone call for something and we don’t have it, we’ll buy a new one if it’s reasonably priced,” he said.
One of the goals for the General Rental Center is to make it a one-stop center for customers, so they can get their needs met at one place instead of having to run to several different places.
Since the rental division was added, Travis said he’s seen a change in the type of customers that come into the store.
“It brings in a different clientele that we didn’t have before,” he said. “A person who comes in to rent a table or something wouldn’t come in here for anything else, so they get to see other things, as well.”
Travis has also noticed more construction workers visiting the store.
“They didn’t realize that we sell things like chain saws and trailers to haul equipment,” he said.
Some things customers can rent at the General Rental Center are Bobcats, aerial lifts, wood chippers, stump grinders, lawn and garden tools, tables, chairs and tents for large parties, a variety of trailers, such as for hauling livestock or a pontoon, various tools, and so much more. They are also looking to add watercraft rentals to their list, such as Sea-Doo jet skis.
Customers can rent equipment at a half-day, full-day, weekly and monthly rates.
Brad said that since the Sports Center is located right by Highway 10 south of Little Falls, the General Rental Center will also get more exposure.
Travis said he’s currently working on setting up a feature on the webpage,  www.littlefallsgeneralrental.com so that customers can view photos and prices of available rental items and also make online reservations. He anticipates it will be available sometime in the near future.
The General Rental Center also offers competitive pricing, as well as the option of pickup and delivery.
Staying busy with the new division, Brad said they are currently hiring. Those who are interested in applying can send their resume to [email protected]